Shopify Integration

Connect your Shopify store to SendHub and let AI handle customer conversations on WhatsApp — order status inquiries, product questions, shipping updates, abandoned cart recovery, and more.

Dashboard

Manage your Shopify integration from Integrations > Shopify in the SendHub dashboard.

When connected, you’ll see:

All connected Shopify stores with product count and sync status
Connected WhatsApp and email channels per store
Setup guides for AI auto-replies, chat widget, and WhatsApp button
Quick link to configure the app in Shopify admin

What You Get

AI-Powered Customer Support

Order status & tracking — customers ask “where’s my order?” and AI replies with real-time tracking info from Shopify fulfillment data
Product recommendations — AI searches your catalog semantically and suggests relevant products in conversation
Customer context — AI sees the customer’s order history, lifetime value, and purchase patterns for personalized replies
Return & refund handling — AI checks order status and guides customers through your return policy

Commerce Automation

On email, the Big 3 flows are Welcome / Cart / Browse. On WhatsApp, the hierarchy inverts: Post-Purchase / Checkout / Cart leads. Why? WhatsApp’s 95%+ read rate turns transactional updates into genuine LTV drivers, not utility pings — 91% of online adults enjoy receiving order updates via messaging, and 73% prefer it as their main business channel.

SendHub ships 10 pre-built automations out of the box (no configuration beyond enable + opt-in source):

Tier 1 Essentials

Post-Purchase Order Updates (keystone) — order confirmed → shipped → out for delivery → delivered. Kills WISMO tickets, builds opt-in trust.
Abandoned Checkout Recovery — 30-min reminder + 4-hour social proof + 24-hour AI-decided discount. 20–30% recovery rate.
Abandoned Cart Recovery — 1-hour reminder + 24-hour scarcity nudge.
Welcome Series — greet → AI qualify (best-seller recommendation) → first-purchase incentive.
COD Order Confirmation — “Reply YES within 2h or auto-cancel” — cuts fake-order rates 20–40% in India/LATAM/MENA/SEA.

Tier 2 Growth Pack

Post-Purchase Cross-Sell — AI reads order line items + recommends complementary SKUs 2 days after delivery.
Lapsed Customer Winback — 60-day no-purchase trigger + 3-step sequence.
Back-in-Stock Notification — variant inventory 0 → >0 + subscriber notification.
Review Request — AI goal collects 1–5 rating 5 days after delivery.
Replenishment Reminder — depletion-date estimator for consumables.

Activate any of these from Automations in the SendHub dashboard. Each template ships with prewritten Meta-approved copy and Shopify variable bindings; merchants edit, submit to Meta for approval, pick an opt-in source (Marketing only), and enable.

Product Catalog

Real-time product sync — products, variants, pricing, and inventory sync automatically via webhooks
Semantic search — Cmd+K search across your entire catalog with AI-powered matching (finds products even when customers use different words)
Knowledge Base integration — Shopify products appear as a dedicated tab in AI Agent > Knowledge

Setup

Step 1: Install the App

Go to Integrations > Shopify in the SendHub dashboard and click Install on Shopify.

Install the SendHub: WhatsApp AI Agent app from the Shopify App Store
Authorize the app to access your store data (products, orders, customers)
The app opens in your Shopify admin

Step 2: Link Your Organization

After installing, the app prompts you to connect your SendHub organization:

Click Connect to SendHub in the Shopify app
Sign in to your SendHub account (or create one)
Select your organization (if you have multiple)
Your store is now linked — products and orders begin syncing

Step 3: Verify Sync

Go to Integrations in the SendHub dashboard — the Shopify section shows sync status and product count
Go to AI Agent > Knowledge > Shopify tab to see your products and order counts
Use Cmd+K to search products with semantic search

Features in Detail

AI Auto-Replies

When a customer messages you on WhatsApp, the AI automatically looks up relevant Shopify data to provide accurate answers.

Setup:

Go to AI Agent > Settings
Enable “Auto-send replies” for your WhatsApp channel
Set confidence threshold (recommended: 80%)
The AI uses your Shopify product and order data in every conversation

What AI can answer:

Product details, pricing, variants, and availability
Order status and tracking information
Product recommendations based on customer queries
Store policies from your knowledge base

Example conversations:

Customer: Where’s my order #1042?

AI: Your order #1042 shipped on March 22 via FedEx. Tracking shows it’s currently in transit and expected to arrive March 27. Here’s your tracking link: [link]

Customer: Do you have the blue hoodie in XL?

AI: Yes! The Classic Blue Hoodie is available in XL for $59. It’s one of our best sellers. Would you like me to send you the link to order?

Customer: I want to return the shoes I bought

AI: I can help with that. I see your order #1038 for the Running Shoes ($89). Our return policy allows returns within 30 days. I’ll connect you with our team to process this.

Live Order & Customer Data

Customer data is fetched in real-time based on the customer’s WhatsApp number:

Data	How it works
Orders	Matched by phone number or email. AI sees order number, status, total, tracking URL, and line items.
Products	Full catalog synced via webhooks. Updated automatically when you add, edit, or remove products in Shopify.
Customer profile	Name, email, order count, total spend, and tags from Shopify.
Fulfillment	Tracking numbers and carrier info from Shopify’s fulfillment data.

Product Auto-Sync

Products sync automatically in real-time:

Initial sync — all active products are imported when you connect your store
Webhook sync — product creates, updates, and deletes are pushed to SendHub instantly
Semantic embeddings — each product is embedded for AI-powered search, so the AI finds relevant products even when customers describe them differently
Inventory awareness — the AI knows which products are in stock

Embed AI chat on your Shopify storefront so visitors can ask questions about products, orders, and more:

Go to Widget Settings in the SendHub dashboard and copy the embed code
In Shopify Admin: Online Store > Themes > Edit Code
Open theme.liquid
Paste the code before the closing </body> tag
Save and preview your store

Or use the theme app extension:

Go to Online Store > Themes > Customize
Add the SendHub Chat Widget app block
Configure colors, greeting message, and position

WhatsApp Button on Shopify

Add a floating click-to-chat button so visitors can message you directly:

Go to WhatsApp Button Settings in the dashboard and customize the button
Copy the embed code
Add to theme.liquid before </body> in Shopify’s theme editor

Recommended settings for Shopify stores:

Layout: Floating pill (bottom-right)
Pre-filled message: “Hi! I have a question about a product”
Show on: Product pages and cart page

Abandoned Cart & Checkout Recovery

SendHub ships two distinct recovery flows out of the box — most platforms lump them together and lose the higher-intent signal.

Abandoned Cart triggers when a customer adds an item but never starts checkout (low intent, high volume) — 1-hour reminder + 24-hour scarcity nudge.
Abandoned Checkout triggers when a customer enters checkout but doesn’t pay (high intent, lower volume) — 30-min reminder + 4-hour social proof + 24-hour AI-decided discount based on cart value.

To activate:

Go to Automations in the SendHub dashboard
Pick Abandoned Cart Recovery and/or Abandoned Checkout Recovery from the gallery
Walk the 3-step setup: review/edit message copy → pick opt-in source (Marketing requires it) → activate
Submit the WhatsApp templates to Meta for approval (typically 24–48h)
Once approved, toggle Live

The discount step in Abandoned Checkout uses AI to decide: free shipping if cart value > $100, 10% off below, skip if margin is too thin (configurable per merchant).

Cross-Sell & Upsell

The Post-Purchase Cross-Sell automation in Automations triggers 2 days after delivery, reads the customer’s order line items, finds complementary products via semantic catalog search, and sends a personalized recommendation message. AI-powered — no rules to write.

Order Status, Shipping & Delivery Updates

The Post-Purchase Order Updates automation is the keystone flow on WhatsApp — it sends 4 messages per order (confirmed → shipped → out for delivery → delivered), all triggered by Shopify webhooks. Activate from Automations and Meta will approve the templates within 24–48h. Each sub-message is individually toggleable so you can ship just the steps you want.

WhatsApp Product Catalog

Browse and buy products directly within WhatsApp:

Catalog sync — your Shopify product catalog syncs to the WhatsApp Business catalog
In-chat browsing — customers scroll through products, view images, prices, and descriptions
Add to cart — customers build their cart entirely within WhatsApp
In-chat checkout — address collection, payment link, and order confirmation all happen in the conversation
Interactive product cards — rich media messages with product images, pricing, and quick-action buttons

AI Context

When the Shopify integration is active, the AI receives this context with every customer conversation:

Context	What the AI sees
Orders	Order number, status, total, tracking URL, carrier, line items
Products	Name, price, description, availability, variants, tags, vendor
Customer	Name, email, order count, total spend, Shopify tags
Store	Store name, currency, shipping policies
Fulfillment	Tracking numbers, estimated delivery, carrier updates

Pricing

The Shopify integration is included in all SendHub plans.

SendHub Plan	Shopify Features
Free	Basic product sync, 50 AI replies/mo
Growth	Full product + order sync, 1,000 AI replies/mo, scheduling
Pro	Unlimited sync, 10,000 AI replies/mo, priority support

Troubleshooting

Products not syncing

Check that the Shopify app has the correct permissions (products, orders, customers)
Go to Integrations and check the sync status badge
Products should sync within seconds of changes in Shopify

AI doesn’t know about orders

Customer’s WhatsApp number must match their Shopify customer phone number
Verify products appear in AI Agent > Knowledge > Shopify tab

Widget not appearing on store

Verify the theme extension is enabled in Online Store > Themes > Customize
Check that you’ve entered a valid WhatsApp number in the widget settings

Settings gear gives OAuth error

Run npx shopify app deploy --allow-updates to sync redirect URLs
Ensure the Shopify app is deployed to the correct environment

Upcoming Features

Features planned or in development based on industry best practices:

Order Lifecycle Notifications

Automated WhatsApp messages for: order confirmed, shipped, out for delivery, delivered, refund processed
Configurable per notification type (enable/disable, customize message)

COD Verification

Send WhatsApp confirmation for Cash on Delivery orders with Confirm/Cancel quick-reply buttons
Convert COD to prepaid with a payment link and small discount incentive
Reduce return-to-origin (RTO) rate

Advanced Campaign Segmentation

RFM (Recency-Frequency-Monetary) auto-segmentation of Shopify customers
Segments by: last order date, order count, total spent, products purchased, location
A/B test message templates with conversion tracking

Revenue Attribution

Track revenue generated per campaign, per automation, per template
Open rate, click rate, and conversion analytics per broadcast

WhatsApp Flows

Interactive multi-step forms within WhatsApp (address collection, feedback surveys, product customization)
Appointment booking flows
Return/exchange request forms

Review Collection

Automated post-delivery review request via WhatsApp
Star rating collection inline in the conversation
Redirect to Shopify product review page

Click-to-WhatsApp Ads

Integration with Meta Ads Manager
Track conversions from Click-to-WhatsApp ads through to Shopify purchase
Campaign ROI attribution

Back-in-Stock Alerts

Customers opt in for back-in-stock notifications on specific products
Automatic WhatsApp alert when inventory is replenished

Product page button letting customers share products with friends via WhatsApp
Pre-formatted message with product image, price, and link